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Amazon Laid the Brandless Foundation for Temu
Amazon taught shoppers to look past brand names, laying the foundation for the rapid growth of Temu. It made buying no-name products the norm, and Temu is now selling them for less. Amazon is a brandless retailer. Most shoppers do not include a brand name in their searches (they look for “running shoes” rather than “Nike running shoes”), and most products carry a brand name shoppers have never seen before. But it all works because they trust Amazon and pick products based on product reviews and ratings.
marketplacepulse.com
Google Merchant Center To Integrate Amazon For Shipping Data
Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. Google announced plans to integrate Amazon’s Multi-Channel Fulfillment (MCF) service into its Merchant Center platform. This integration provides retailers using Amazon MCF with new tools for displaying shipping information on Google’s shopping platform.
searchenginejournal.com
Amazon Ads launches new AI tools for advertisers—here’s your first look at the beta
Amazon Ads announced AI creative studio and Audio generator—two new generative AI tools designed to lower creative barriers and expand opportunities for advertisers, and create a more dynamic and engaging experience for customers. “We’re excited to introduce these new AI-powered creative tools, which have the potential to transform how brands connect with Amazon customers,” said Jay Richman, vice president of Creative Experiences for Amazon Ads.
aboutamazon.com