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Amazon Makes Bad Seller Reviews Worse
Customer satisfaction with Amazon marketplace sellers has plummeted globally since 2020. Starting August 4, Amazon will exacerbate the issue by allowing customers to leave seller feedback with just star ratings – no written explanations required. In the U.S., only 84.7% of customers had positive experiences with marketplace sellers over the past twelve months, down from 92.1% in 2020, representing millions of extra negative experiences. The decline is global – Germany dropped from 93.9% to 86.1%, the UK from 92.5% to 85.7%, and India collapsed from 80.3% to just 53.2%.
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How Many People Shop On Amazon? – Unboxing the Truth (2025)
How Many People Shop On Amazon?: Amazon stands as one of the most widely used online shopping platforms globally, attracting millions of customers each year. People shop on Amazon for a wide range of products, including books, electronics, groceries, clothing, and more. The platform operates in over 20 countries, offering localized websites to meet the demands of regional shoppers. In the United States alone, Amazon had over 230 million unique monthly visitors in 2024. It is estimated that nearly 75% of American adults have made at least one purchase on Amazon.
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100,000 Million-Dollar Amazon Sellers
Amazon sellers generating million-dollar revenues have nearly doubled to over 100,000 globally, defying marketplace maturation predictions and confirming that reduced competition has created greater opportunities for those who remain active. According to new Marketplace Pulse research analyzing seller revenue distribution across Amazon’s global marketplaces, the number of sellers exceeding $1 million in annual sales has grown from 60,000 in 2021 to over 100,000 today. More striking: over 230 sellers now generate $100 million or more annually on a single marketplace, up from approximately 50 four years ago
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