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Amazon's Supply-Centric AI vs Shopify's Demand-Centric

Amazon’s recent earnings report reveals its fundamentally different approach to artificial intelligence compared to Shopify’s platform strategy. Amazon predominantly builds AI to optimize the experience of its core customer – the shopper, whereas Shopify builds AI to maximize performance for its customer – the merchant. Amazon’s AI is supply-centric, focused on operational efficiency and customer satisfaction. In its Q2 earnings report, the company noted it “introduced DeepFleet, an AI model that makes Amazon’s one million+ robots work smarter.”

marketplacepulse.com

Amazon demands proof of authenticity from electronics sellers

Amazon has caused concern among a large number of electronics sellers. The platform now requires extra prove that their branded products come from authorized suppliers. Those who fail to provide this evidence risk having their products removed from the platform starting September 17, 2025. Amazon has asked sellers to submit invoices no older than 180 days that list at least 100 units. In addition, the company wants full supplier details, such as name, address, email and website. Documents must be submitted in PDF, JPG, PNG or GIF.

ecommercenews.eu

Good news for Amazon sellers: Fee reductions ahead of festive rush

Amazon India has announced significant changes aimed at supporting its network of 1.7 million sellers ahead of the 2025 festive shopping season. The company has cut seller fees across multiple product categories and introduced advanced AI-powered tools to help sellers improve efficiency and scale operations during this high-demand period. These initiatives come as festive sales in India are expected to grow by 27 percent this year, reaching an estimated Rs 1.2 lakh crore.

newindianexpress.com