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TikTok Shop Steps Up European Expansion Amidst U.S. Uncertainties
TikTok Shop is rapidly expanding into Europe while facing existential uncertainty in the United States. The platform is now hiring for nearly 100 TikTok Shop-specific roles across Europe, focusing on countries like Germany, France, Spain, and Italy—the same markets Amazon first targeted in its European expansion beyond the UK. TikTok Shop sold an estimated $9 billion in goods in the U.S. last year. It was banned in January, along with the rest of TikTok, but for less than a day. On January 20th, a 75-day lift on the ban was granted while a potential sale to American owners was explored.
marketplacepulse.com
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businesswire.com
E-commerce worldwide - statistics & facts
E-commerce has become an indispensable part of global retail. Like many other industries, buying and selling goods has undergone a substantial transformation following the advent of the internet, and thanks to the ongoing digitalization of modern life, consumers all over the world now profit from the perks of online transactions. As global internet access and adoption rapidly increase, with over five billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2025, retail e-commerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide, and this figure is expected to reach new heights in the coming years.
statista.com
