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#145 - Shopify vs. Amazon, How AI is Changing Amazon, and more

Amazon fulfilment centers
Welcome to Issue #145 of FBA Monthly! We're excited to bring you the latest insights, strategies, and success stories to empower your journey in the Amazon marketplace. In this edition, we're focusing on breakthrough tactics and cutting-edge tools to elevate your Amazon business. From optimizing your product listings to mastering advanced advertising techniques, we've packed this issue with expert advice to help you stay ahead of the competition.

Hot News

Most American Amazon sellers stick to selling in the U.S. Despite Amazon’s attempts to foster cross-border e-commerce, less than 1% sell outside the continent. According to Marketplace Pulse research, 12% of U.S. sellers sell on Amazon Canada, and 5% sell on Amazon Mexico. Many use the Remote Fulfillment with FBA service, which lets sellers sell to customers in Canada, Mexico, and Brazil without sending inventory to those countries. Due to its proximity to the U.S., Canada has more successful sellers from the U.S. than Canada.

marketplacepulse.com

Every year, the allure of freedom; a word rarely associated with working life, stirs millions of people into starting their own online businesses. For decades this modern-day-siren has ensnared countless victims, but perhaps the hidden dangers of e-commerce are no more… We get it, the success stories are hard to ignore. After all, who wouldn't want to be their own boss; making millions on a beach somewhere exotic? So where do so many of those hopeful souls fall short?

entrepreneur.com

Opening the proverbial doors to a new e-commerce store is an exciting moment. But before you can do that, you need to decide if you want to build your storefront on Amazon’s marketplace or invest in Shopify’s e-commerce platform. Amazon provides exposure to its marketplace of over 200 million Amazon Prime account holders worldwide, while Shopify allows you to create a dedicated website that’s fully under your control.

cnn.com


Good to Know

The news: Amazon’s pricing and return policies are sparking complaints from sellers ahead of Prime Day.The retailer’s pricing algorithm pushed some merchants out of the Buy Box after finding lower prices on Target due to the latter’s Circle Week sale—causing Amazon sellers to either lose revenues to resellers or slash prices at the expense of their already slim margins, per CNBC.

emarketer.com

The online marketplace’s manufactured summer sales holiday drove record U.S. ecommerce sales — from other online retailers. Consumers spent $7 billion online outside Amazon on the second day of Prime Day 2024. Independent sellers on Amazon sold more than 200 million items, mostly from small and medium-sized businesses. Mobile commerce accounted for 49.2% of online purchases on the second day. Buy now, pay later (BNPL) accounted for 7.6% of online orders, totaling $1.08 billion in spending.

digitalcommerce360.com

Most American Amazon sellers stick to selling in the U.S. Despite Amazon’s attempts to foster cross-border e-commerce, less than 1% sell outside the continent. According to Marketplace Pulse research, 12% of U.S. sellers sell on Amazon Canada, and 5% sell on Amazon Mexico. Many use the Remote Fulfillment with FBA service, which lets sellers sell to customers in Canada, Mexico, and Brazil without sending inventory to those countries. Due to its proximity to the U.S., Canada has more successful sellers from the U.S. than Canada.

inc.com

We asked industry pros to comment on Amazon’s plan to create a new section for Chinese sellers to ship directly to U.S. customers. The move is an apparent effort to recoup consumers who have turned to Temu and Schein, producers of inexpensive household goods and apparel, respectively. It’s a bad idea, according to Phil Masiello, CEO of CrunchGrowth Revenue Acceleration Agency and a longtime Amazon seller and founder of multiple ecommerce companies.

practicalecommerce.com

Did you enjoy Target Circle Week last week? Or Walmart’s July deals? TikTok Shop just had its Deals For You Days from July 9 through 11, while Temu Week, running through July 18, slashes prices by up to 90 percent. Now, this week, Amazon Prime Day is upon us. All this comes not a moment after retailers’ July Fourth holiday sales, turning the entire month into a blur of bargains. It’s time to shop because it’s never not time to shop.

vox.com

As shoppers scoured Amazon for Prime Day deals on Tuesday, some raised questions about how good the mega-retailer’s discounts truly were. People on social media posted screenshots of products they had previously planned to buy that they said appeared to have been recently marked up and then newly discounted for Amazon’s 1.47% two-day sales event — making the listed Prime Day discount seem bigger than it really was.

marketwatch.com

Seattle—Amazon and the Better Business Bureau (BBB) have filed a joint lawsuit against the website ReviewServiceUSA.com for allegedly selling fake reviews. In a lawsuit filed July 18 in the U.S. District Court for the Western District of Washington, the companies accused the site of using phony customer accounts to share fake positive and negative reviews on Amazon product pages and BBB profiles.

nationaljeweler.com

You probably know that Amazon Prime Day is kicking off on July 16 and 17. You may not realize that you can shop the event while still supporting local businesses -- if you’re patient. Amazon makes it easy to find practically anything you’re looking for. This ecommerce site can be a tough sell for anyone who wants to shop local, especially since the site’s fees cut into small-business owners’ profits. The best way to support small businesses is to shop directly at their websites or storefronts, but that’s not always convenient or possible.

cnet.com

Amazon is one of the biggest ecommerce companies in Europe. Especially in the United Kingdom and Germany, the company is not shy with launching new initiatives. On this page, you can find out more about the current state of Amazon in Europe. Amazon launched its website in the US in 1995 and after three years it opened its digital doors in the United Kingdom, while also launching Amazon Germany. In the years after that, it quickly expanded in Europe with many dedicated websites. According to the company, Amazon has invested 215 billion euros in Europe since 2010.

ecommercenews.eu

As Amazon maintains its chokehold on ecommerce sales, the United States Product Safety Commission (CPSC) is attempting to reclassify Amazon as a distributor of goods. If successful, this would expose Amazon to liability for third-party products sold on the Amazon Marketplace. Despite the uncertainty that arises from purchasing products from Amazon, Amazon is not currently liable for third party sellers selling dangerous products to consumers.

jdsupra.com

Amazon Prime Day typically brings a variety of deals, and this year is no exception. There are many ways to use your credit card to benefit from this sale, which falls on July 16-17 in 2024. Prime Big Deal Days, which is similar to Prime Day, fell on October 10-11 last year. Although inflation appears to be slowing, you might still be feeling the pinch of higher prices. That could mean you’re less likely to spend money, even during this big sale. However, it doesn’t mean you can’t still benefit from the sale’s lower prices.

bankrate.com

Amazon has become a significant player in the global e-commerce market due to its extensive product range, efficient delivery network, and innovative services, reinforced by its vast customer base, technological advancements, and expansion into new sectors like cloud computing and artificial intelligence. In this dynamic landscape, understanding competitors is crucial for strategic planning and sustained growth, as competitors often introduce innovations that reshape market trends.

alibaba.com


Tips and Tricks

New Amazon sellers are earning an average of nearly $30,000 in annual profits. What does it take to start selling on Amazon, and what can new sellers do to ensure they are profitable this year? Jungle Scout’s latest report has the data. 45% of new Amazon sellers cite a desire to “be their own boss” as the top motivator to use the platform. Additionally, 41% of new sellers are looking for extra income to supplement their existing income.

junglescout.com

Popular with both sellers and customers alike, it’s no wonder Amazon is a multibillion-dollar company. The site gives sellers an easy way to get their products in front of a global audience. Getting started on the platform might seem intimidating, but it’s easier than you might think. In this guide, we’ll walk you through how to sell on Amazon in five simple steps. Here’s everything you need to know to get started.

forbes.com

The hardest part about selling on Amazon is, well, figuring out what to sell on Amazon. You may have what you think is a great idea for a product, but smart sellers rely on data — not always their gut instincts — for which products to invest in. This is especially true in August when customers as summer winds down and we move into the fall months. This time of year is when kids go back to school and seasonal fall items start to pick up again — which sellers can take advantage of.

junglescout.com

If you’ve been selling on Amazon for a while, you know how big of a deal Prime Day is for consumers and sellers. We have a complete guide on all the ways you can gear up for the next Amazon Prime Day event, but let’s take a look at some Amazon Prime Day results to better illustrate just how important Prime Day can be.

junglescout.com

When you think of barbecue sauce, what brands come to mind? Sweet Baby Rays, Heinz, Kraft, and Stubbs, just to name a few. Bachan’s is a name you may or may not have heard of, but they’re a big player in the BBQ sauce game, especially on Amazon. HINT: Bachan’s owns 22% of the bbq sauce market on Amazon!

junglescout.com

What do you think of when you hear the name “Liquid Death”? Probably not water. Liquid Death has emerged as a disruptive force in the saturated bottled water market, turning heads and quenching thirst with its unique approach to packaging, marketing, and everything in between. Known for its edgy branding and commitment to sustainability, Liquid Death has rapidly grown into a significant player, especially on platforms like Amazon — not to mention, Liquid Death is now worth $1.4 billion.

junglescout.com


Podcasts

Join us on an incredible journey as we welcome Carrie Miller, a familiar voice on the Serious Sellers Podcast, who shares her remarkable transition from teaching to becoming a multi-seven-figure seller on Amazon and Walmart. Born in Florida and raised in San Diego, Carrie attended Pepperdine University with aspirations of becoming a teacher, only to find herself navigating a challenging job market. Despite the odds, she secured a position teaching high school Spanish and even coached basketball, showcasing her dedication and versatility. Carrie’s global experiences in Argentina and China add a unique flavor to her story, making her insights into the e-commerce world all the more compelling.

helium10.com