#149 - Amazon’s new AI assistant, Shipped 70% More Off-Amazon Orders, and more
Hot News
Amazon Is Shipping 70% More Off-Amazon Orders
Amazon’s 3PL business has shipped 70% more orders for sales channels like TikTok so far this year. Its business shipping goods for off-Amazon orders is growing faster than on-Amazon sales. Sellers who outsource fulfillment to Amazon using the FBA service can also use that inventory to fulfill orders in other sales channels, including marketplaces like Walmart, social commerce apps like TikTok, and direct-to-consumer websites. That’s called Multi-Channel Fulfillment (MCF).
marketplacepulse.com
‘Project Amelia’: Amazon’s new AI assistant will advise sellers and act on their behalf
Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer questions and provide guidance. Over time, the company says, the AI assistant will also serve as an autonomous agent, anticipating the needs of sellers and taking action to resolve issues in their storefronts, supply chains and other areas.
geekwire.com
Amazon Ads launches a new AI Video generator—here’s your first look at the beta
Today at Accelerate, Amazon Ads announced a new feature that uses generative AI technology to make it easier for advertisers to create more interesting and relevant video ads for customers. The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product's distinct selling proposition and features, leveraging Amazon's unique insights to vividly bring a product story to life.
aboutamazon.com
Good to Know
Today Amazon announced the launch of our Export Central tool, which allows sellers who are a part of Merchant Fulfilled Network (MFN) to expand their reach internationally to customers in 39 countries in Europe. The Export Central tool is part of a wider free-to-use European Export Programme that enables Amazon sellers to export from six stores: the UK, France, Germany, Italy, Spain, and the Netherlands*.
aboutamazon.eu
Amazon expands options for sellers to handle customer returns
At Amazon, we’re committed to helping customers find the right product for their needs. We’re continuing to innovate to launch features such as personalized size recommendations, review highlights, and, most recently, Rufus, our generative AI-powered expert shopping assistant, to help customers make more informed shopping decisions. Most of the time, customers love their purchases, but just like any retailer, occasionally customers want to return something that they purchased from us.
aboutamazon.com
Amazon Says Third-Party Sellers Drive 60% of eCommerce Sales
The company’s annual U.S. Small Business Empowerment Report, issued Tuesday (May 23), shows that 60% of sales on Amazon’s stores come from independent sellers, most of which are small and medium-sized businesses (SMBs). The report showed that these sellers sold 4.1 billion products last year, with sellers in rural areas seeing more than 40% year-over-year sales growth.
pymnts.com
Since announcing our vision for Supply Chain by Amazon, an end-to-end, fully-automated set of supply-chain services that provides sellers with a complete solution to quickly and reliably move products directly from their manufacturers to customers around the world, we have worked to deliver against this idea to revolutionize the supply chain landscape. Today, I’m excited to announce that we are making the fully-managed, end-to-end Supply Chain by Amazon service available to sellers.
aboutamazon.com
How Amazon is using generative AI to improve product recommendations and descriptions
Amazon offers a large selection of over 300 million products, and to help customers quickly and easily discover products they want, for decades Amazon has been leveraging machine learning and AI to provide personalized product recommendations on our homepage and throughout the shopping journey, personalized deals during our deal events, and personalized emails with products customers may want to shop.
aboutamazon.com
In August, a federal judge ruled that Google had illegally maintained a monopoly in online search. The Department of Justice is considering breaking up Google to remedy its monopoly on the search market. Today, September 9th, a second trial starts. Google has faced complaints about how it dominates the online advertising market. The concerns stem from software known as Google Ad Manager, which websites around the world use to sell ads on their sites.
forbes.com
U.S. customer satisfaction with Amazon.com from 2000 to 2024
The American Customer Satisfaction Index (ACSI) score of the e-commerce website of Amazon.com has fluctuated since 2000. In 2024, the customer satisfaction score of the online retailer was 83 out of 100 ASCI points. Popularity contest Amazon is one of the most popular marketplaces worldwide. In April 2023, the U.S. domain for Amazon ranked the most visited e-commerce and shopping website by share of online visits, with around 13 percent. Ebay came in second with roughly three percent of the visit share, and the Japanese site amazon.co.jp came in third with 2.66 percent. In the same month, global online shoppers visited amazon.com around 2.2 billion times.
statista.com
Amazon adds PayPal payment option to Buy with Prime
To streamline its e-commerce operations for sellers and shoppers, Amazon made a number of updates to its Buy with Prime and Amazon Multi-Channel Fulfillment services, the e-commerce giant announced Wednesday at its Accelerate seller conference. Shoppers using Amazon’s Buy with Prime feature can now pay via PayPal. Next year, the e-commerce platform will allow Prime members to connect their PayPal account to their Prime account, so they can access fast, free shipping while shopping with Buy with Prime on participating merchants’ sites.
retaildive.com
When is the next Prime Day? Here's when to expect the next Amazon sales event
Amazon Prime Day 2024 was a blast, but now it's come and gone. For two days (July 16 and July 17), the savings event brought us a variety of can't-miss deals across tons of categories, from electronics to home essentials. Now that the event has ended, it's natural to start wondering when the next Prime Day will roll around, especially if you missed out in July.
cbsnews.com
Amazon's advertising spending in the United States from 2012 to 2022
Amazon spent 13.5 billion U.S. dollars on advertising in the United States in 2022. The e-commerce company consolidated its position as the largest U.S. advertiser in terms of spending for the fourth consecutive year. Amazon’s ad expenditure increased by nearly 30 percent compared to 2021. That year, the online retailer invested around 10.4 billion dollars to advertise in the U.S. market.
statista.com
Amazon posts ‘fake’ prices for a popular product line, says lawsuit
Amazon is facing a class-action lawsuit for allegedly falsely advertising a popular product line with “fake” List Prices and discounts to “trick” customers into making a purchase. In the lawsuit, which was filed on Sept. 12, Amazon customer David Ramirez is accusing the company of misleading customers about the prices of its Fire TVs by tricking them into thinking that they are getting a “limited time deal.”
thestreet.com
Did Martha Stewart Tell Amazon to Lower Fees?
Amazon sellers cheered Martha Stewart over her mention of the high cost of Amazon selling tools during a fireside chat with executive Dharmesh Mehta during Wednesday's Amazon Accelerate seller conference in Seattle. The cheering continued on social media after the event. Vanessa Hung, cofounder at SellerAssist by Carbon6, said in a post on LinkedIn,
ecommercebytes.com
If You Sell Cosmetics, Heed Amazon Warning
Sellers have 2 weeks to comply with Amazon's warning about cosmetics listed for sale on its marketplace. Sellers received a "reminder on important label guidelines for cosmetics" in which Amazon explained, "To comply with US Food and Drug Administration requirements and Amazon policy, you'll need to ensure your product listings are up to date by September 24. Listings that don't meet the guidelines may be at risk of deactivation."
ecommercebytes.com
Tips and Tricks
5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience
Generative AI is one of the most transformational technologies of our generation. Throughout our history, Amazon has been heavily focused on the development and deployment of AI and machine learning to improve the Amazon customer experience, support the success of sellers, maximize productivity and tackle some of humanity’s most challenging problems. Generative AI marks the next phase of our AI work, enabling innovation in ways that, until recently, were not possible.
aboutamazon.com
The Most Popular Halloween Costumes of 2024 (and How You Can Sell Them on Amazon)
Doesn’t it feel like the moment Fall hits, there’s a huge change in the way people act? Everything suddenly tastes like pumpkin spice. There are more scarves, windbreakers, and beanies around. Oh, and of course, the Halloween madness begins. So, what Halloween costume trends will you see taking over this year?
junglescout.com
Is Jungle Scout Worth It for Amazon FBA Sellers in 2024?
In the ever-evolving landscape of Amazon, having the right tools to help you start, run, and grow your business is pivotal for success. Jungle Scout, as one of the first ever Amazon-seller product research tools, has aided hundreds of thousands of sellers over the years to find profitable products to sell on Amazon. Since the beginning, Jungle Scout has continued to innovate and evolve from a product research tool, to so much more — such as keyword research, supplier research, inventory management, profit and loss analysis, AI tools, and API access. But is Jungle Scout worth it?
junglescout.com
8 Steps to Optimize Your Amazon PPC Ads for Higher Sales
Amazon sellers face 2024 with a positive outlook, saying they were profitable and bent on expanding and diversifying their product line. But not everyone can say this. It is estimated that 50% of all Amazon sellers make between $1,000 and $2,500 per month. These numbers might be enough to justify selling on Amazon as a hobby. In some parts of the world, it's more than enough to make a nice living.
influencermarketinghub.com
How to Drive Sales with Amazon Affiliate Marketing
As we saw in Amazing Amazon Statistics, Amazon is now the largest online retailer in the world today. It currently holds 37.8% of the US eCommerce market, well ahead of such commercial luminaries as Walmart (6.3%), Apple (3.9%), and eBay (3.5%). It can be hard to comprehend that Amazon generated total net sales of approximately $121.2 billion in just one quarter (Q2 2022). Yet many “Amazon sales” are actually sold by third parties.
influencermarketinghub.com
10 things to know about Amazon Stores CEO Doug Herrington
Doug Herrington, CEO of Worldwide Amazon Stores, is a California native who grew up in the Bay Area, which is also where he started his career and thought he would stay. But a short-term detour to Seattle to join Amazon in 2005 turned into a nearly two-decade (and counting) tenure. “What brought me to Amazon then is what has kept me here for the last 19 years,” Doug says. “I love the challenge of building something from the ground up, and I love the reward when we see customers using the product or service that we built.”
aboutamazon.com
Amazon Image Sizes, Ratios and Dimensions Guide for 2024
Any aspiring Amazon seller needs to know one thing - your product images matter! We're talking size, ratio, dimensions, and everything in between. Your Amazon product images have the potential to make or break your eCommerce venture. Neglecting them could result in you making little to no sales! That's why the very first thing you should do is improve your image game.
influencermarketinghub.com
8 Steps to Prepare Your Amazon Business for the Holiday Season
And just like that, the holiday shopping rush is right around the corner. From Halloween to New Year’s (including Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, Kwanzaa, Boxing Day, etc.), consumers are online, buying gifts, and spending more money than any other time of the year. The holidays can be a windfall for ecommerce sellers. So is your Amazon business prepared?
junglescout.com
Jungle Scout Pricing & Plans for 2024
In the world of ecommerce, change is inevitable. It’s a realm of constant evolution, where Amazon sellers must stay updated with the tools and data to master the marketplace. Jungle Scout — the industry’s all-in-one platform for selling on Amazon and beyond — can help you start, manage, and grow a profitable business With features to support product research, acquire reviews, and streamline finances and inventory, Jungle Scout is the perfect companion for success on Amazon. Plus, you’ll get the best customer support around.
junglescout.com
What DTC Brands Need to Know About Selling on Amazon
Since third-party sellers (or DTC brands) joined Amazon in 1999, they now account for 58% of all Amazon sales. And even with DTC brands selling on multiple channels, 60% say Amazon is their fastest-growing sales channel. In short, if you’re looking to accelerate growth for your DTC brand sales, Amazon is a great place to start. But how can you get started?
influencermarketinghub.com
Jenny Woo's four streams of income have taught her a few important lessons: how to start side hustles, sustain them and make them more lucrative. Woo is a 42-year-old ex-corporate consultant and Montessori school administrative director who lectures at the University of California, Irvine, runs an online emotional intelligence course and freelances as a business consultant.
msn.com
Podcasts
Amazon Product Marketing & Differentiation
Can your brand truly stand out in the crowded Amazon or e-commerce marketplace? This episode features Kevin King, a master of product differentiation, marketing, and branding, who shares game-changing strategies to elevate your business beyond the basics. Kevin walks us through the creation of his innovative Basecamp Apple Watch charging dock, illustrating how identifying market gaps and blending functionality with aesthetic appeal can help you craft a premium product that demands attention.
helium10.com