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#157 - Rising Fraudulent Returns on Amazon, Integration of DeepSeek Technology, and more

Amazon employees in the fulfilment center
Welcome to Issue #157 of the FBA Monthly Newsletter! As we continue our journey into the new year, we are excited to bring you a fresh round of insights and updates designed to enhance your Amazon selling experience. In this edition, we’ll delve into the latest market trends, effective strategies for optimizing your listings, and tips to navigate the ever-evolving e-commerce landscape. Whether you’re looking to boost your sales or refine your approach, you’ll find valuable resources to support your growth. Let’s dive in and make the most of this month together!

Hot News

Jeffs' Brands (Nasdaq: JFBR) has announced that its wholly-owned subsidiary, Fort Products , has signed an agreement to integrate the DeepSeek AI platform into Fort's website. This integration follows the successful implementation of ChatGPT and aims to enhance data analysis and operational efficiency in the company's Amazon Marketplace operations. DeepSeek's proprietary algorithms and machine-learning capabilities are expected to provide insights into consumer behavior, inventory trends, and market opportunities.

stocktitan.net

Independent sellers on Amazon's marketplace are reporting an increase in fraudulent returns that they say is cutting into already thin profit margins and creating operational challenges. The issue highlights growing tensions between Amazon’s customer-centric policies and seller protections, particularly as competition intensifies from low-cost Chinese entrants.

forbes.com

Amazon is requiring sellers to verify their emergency contact number through a one-time password. It used the acronyms ECN and OTP in its announcement on Thursday, informing sellers that it was initiating the new ECN verification beginning the previous week (January 24th). Sellers are routinely targeted by scammers through phone, text, and email, so don’t give private information to humans – always log in to your Amazon account (without clicking on links in texts or emails).

ecommercebytes.com


Good to Know

TransferMate, an Irish business-to-business payments company, said it’s now a payment service provider for retailer juggernaut Amazon, according to a Wednesday press release. As part of the partnership, Amazon sellers can use TransferMate to receive their sales disbursements in their preferred currency, per the press release. With TransferMate’s services, Amazon merchants will save money on foreign exchange fees by allowing them to transfer funds from their customers’ currencies to their seller currencies, according to TransferMate’s page on Amazon.

paymentsdive.com

A new year brings fresh challenges and new solutions, and Easy Ship is our newest convenient option for sellers on Amazon.pl and Amazon.nl who want to ship their products faster, smoother, and more cost-effectively. Third-party sellers—many of whom are small and medium-sized enterprises (SMEs)—are behind more than 60% of all sales on Amazon. Their success on our stores is partly driven by ongoing investments in infrastructure and the adoption of innovative offerings, Easy Ship is the latest example.

aboutamazon.eu

Amazon Haul is offering its deepest discounts yet, with some items reaching up to 90% off through layered promotions, as Amazon continues aggressive subsidization despite the looming changes to the de minimis import threshold. Amazon’s 90% discount combines a 60% sitewide discount with an additional 20% off clearance items and 10% cart discount on orders over $75. This stacking of discounts means some items – for example, a sub-$1 Apple Watch strap – are selling for just 10% of their listed price.

marketplacepulse.com

Amazon announced on Tuesday the availability of a new portal for sellers to review FBA inventory “reimbursable opportunities.” Using the Inventory Defect and Reimbursement (IDR) portal, sellers can now “more efficiently” manage all of their inventory-related defects and reimbursements within warehouse lost, warehouse damage, and customer returns, “in one convenient place.”

ecommercebytes.com

AMZ Prep (https://amzprep.com/), the leading global fulfillment partner for Amazon sellers and DTC brands, today announced the launch of three state-of-the-art temperature-controlled fulfillment centers, spanning over 210,000 square feet, in Toronto, ON; Dothan, AL; and Salt Lake City, UT. This expansion enables brands to maintain Amazon Prime eligibility year-round through Seller Fulfilled Prime (SFP) capabilities, while also supporting temperature-sensitive DTC and B2B fulfillment operations.

globenewswire.com

KeaBabies, a baby and maternity brand based in Singapore, has reported a significant security breach affecting its Amazon seller account starting Jan 16. Hackers gained unauthorized access, making repeated changes to the admin email and modifying the linked bank account, resulting in unauthorized withdrawal of A$50,000 (US$31,617). The breach led to the suspension of KeaBabies’ Amazon seller account and a halt to daily sales of US$230,000.

techinasia.com


Tips and Tricks

If you're looking to sell on Amazon it can be challenging to find profitable products due to oversaturated markets and unprofitable items. However, selling on Amazon can still be a highly lucrative venture. However, selling on Amazon can still be a highly lucrative venture for those who approach it with the right strategies and tools. So, how do you find the best products to sell on Amazon while still maintaining your competitive edge? Product research is key to understanding and identifying profitable products you can sell on Amazon.

influencermarketinghub.com

Unauthorized sellers on Amazon pose significant challenges to brands, impacting their revenue, reputation, and ability to control product listings. These sellers often operate without the brand’s consent, disrupting pricing strategies and customer trust. Businesses must understand the nature of unauthorized sellers on Amazon and implement effective strategies to mitigate their impact.

junglescout.com

With great popularity comes great competition. This is the case with selling on Amazon. You’ll need to bring your A game if you want your ads campaigns on this platform to work. However, pay-per-click (PPC) ads on Amazon can be confusing. If you’ve used PPC marketing before on channels like Facebook and Google, you’ll already be familiar with some of the common abbreviations like advertising cost of sales (ACoS), click-through rate (CTR), and cost per click (CPC). Amazon, though, has its own terminology that you’ll need to become familiar with too.

influencermarketinghub.com

Selling on Amazon is a great way to generate extra income and secure your financial future, whether you want a secondary revenue stream or are looking to grow your small business. UK small and medium enterprises selling on Amazon recorded over £3.8 billion in export sales in 2023, and there are currently around 100,000 SMEs selling on Amazon in the UK. Many of these entrepreneurs initially started their businesses as a side hustle or alongside working full-time jobs.

aboutamazon.co.uk

Selling and marketing your products on Amazon can do wonders for your sales revenue. You are pitching your brand to the world's largest marketplace. However, it can involve a great deal of work. Amazon wants you to succeed, and you will find considerable help there. However, there are many eCommerce marketing software and tools that help your success on Amazon. You will find tools to assist your eCommerce endeavors on Amazon in multiple ways.

influencermarketinghub.com

In May 2024, Amazon opened its doors to South African sellers with an enticing R1 monthly selling fee. As the world’s largest online marketplace, the platform is valuable for small businesses launching new products or established companies seeking global expansion. But how do you sell on Amazon South Africa? Here is a detailed guide on how to get started.

briefly.co.za

The past couple of years have seen a significant shift towards digital commerce, with both large retailers and small entrepreneurs increasingly selling online. Amazon, in particular, has witnessed a surge in new sellers, with 476,000 joining the platform this year, adding to the 2 million active Amazon sellers worldwide. In such a competitive landscape, having the right tools can make all the difference.

influencermarketinghub.com


Podcasts

What if you could transform your Amazon listings with the power of 3D technology? Join us for an insightful episode of the Serious Sellers Podcast where we explore this very possibility with Leon Tsivin and Chris Anderson from Amazon's Visual Innovation Team. These trailblazers are reshaping the e-commerce landscape by introducing Amazon sellers to groundbreaking advancements in 3D product renderings. Discover how these new interactive models, a leap beyond traditional 360-degree spin files, are set to enhance customer experience and boost purchase confidence, leading to a more engaging shopping journey.

podbean.com