#161 - Amazon Sellers Lose $1.2B, How to Beat Amazon at SEO, and more
Hot News
69% of Amazon Sellers Sell in Just One Marketplace
Amazon continues to add international marketplaces, but most sellers aren’t following them across borders. Despite Amazon’s efforts to make global selling easier, nearly 70% of sellers remain active in just one marketplace. According to Marketplace Pulse research, 69% of Amazon sellers operate in a single marketplace, while less than 1% are truly global – selling in 11 or more countries. Even among the more ambitious sellers, only 6% have expanded to six or more marketplaces.
marketplacepulse.com
Amazon Sellers Lose $1.2B To Mistakes—7 Companies Get Your Money Back
Many Amazon sellers are small business owners relying on the platform as a side job to earn extra income or as the backbone of their small and medium-sized businesses. For these entrepreneurs, every dollar counts, and losing revenue to fulfillment mishaps can have a significant impact on their bottom line. The $1.2 billion lost annually due to misplaced inventory, damaged goods, and overlooked discrepancies isn’t just a statistic—it’s a direct hit to their ability to grow, reinvest, and stay competitive.
forbes.com
Ted Kubaitis once managed organic search for a retailer with 25,000 SKUs and 500 categories. He feared competing against Amazon for rankings until he realized most of its product pages had zero external links. Then an epiphany hit. “All it took was 25 backlinks,” he told me. Ted is now the founder of SEO Tool Lab, a prominent agency and software provider, and the host of “SEO Fight Club,” a YouTube show.
practicalecommerce.com
Good to Know
Walmart vs. Amazon: Who actually has the best deals?
It's a tale of two retail behemoths vying for your dollars. In one corner is Amazon, the scrappy bookseller-turned-global ecommerce empire that's the reason why we're all a tad impatient. In the other is Walmart, the veteran department store with one-stop, starburst-studded supercenters in every neighborhood.
mashable.com
AI scammers on Amazon duped investors out of millions with ‘passive income' scheme, FTC alleges
The FTC sued an Amazon automation company for allegedly defrauding customers of tens of millions of dollars in connection with a "passive income" scheme. Click Profit offered to open and manage online storefronts for customers in exchange for an upfront investment, but the FTC alleges the company failed to deliver and left consumers in debt. The company promised better returns than the stock market, with a co-founder appearing in TikTok videos alongside an image of Warren Buffett and "fanning himself" with wads of cash, per the FTC.
nbcphiladelphia.com
Amazon India has announced its highest-ever reduction in seller fees—to support lakhs of small businesses selling on Amazon.in across the country. The revision, effective April 7, 2025, aims to boost seller growth by eliminating referral fees on over 1.2 crore products that are priced below ₹300 across 135+ product categories. Referral fee is a commission that sellers pay to Amazon for each product sold. The zero referral fees apply to product categories such as apparel, shoes, fashion jewellery, grocery, home décor and furnishings, beauty, toys, kitchen products, automotive, and pet products among others.
aboutamazon.in
Amazon defeats shareholder lawsuit over third-party sellers, capacity expansion
A U.S. judge dismissed a lawsuit accusing Amazon.com of defrauding shareholders about its treatment of third-party sellers and plans to expand capacity, culminating in a Federal Trade Commission antitrust case against the online retail giant. Monday's dismissal by U.S. District Judge John Chun in Seattle was with prejudice, meaning the proposed class action cannot be brought again.
yahoo.com
Amazon sues Consumer Product Safety Commission over recall order for hazardous products
Amazon has sued the U.S. Consumer Product Safety Commission for finding the e-commerce giant legally responsible for the recalls of hundreds of thousands of products sold on its site. The independent federal agency ordered Amazon in January to take several actions, including notifying customers who bought more than 400,000 items covered by recalls and giving refunds to those who could prove the products were properly disposed of or destroyed.
yahoo.com
Amazon Lays Off Some FBA Support Staff
Amazon confirmed it laid off some people in its FBA fulfillment organization (a small percentage of the organization globally, it said) after The Information reported the layoffs on Thursday. While the article is behind a paywall, reporter Theo Wayt tweeted: “Amazon has laid off around 200 staff who worked with merchants that use its warehousing and delivery service.”
ecommercebytes.com
Amazon Launches in Ireland as Expansion Strategy Evolves
Amazon launched in Ireland on March 18th, marking its 23rd global marketplace and 11th in Europe. It follows the launch of South Africa in 2024, returning to an annual marketplace expansion cadence after not opening any new markets in 2023. The expansion into Ireland is a logical extension of existing infrastructure. Amazon established its first Irish fulfillment center in Dublin in 2022, initially serving as an extension of its UK marketplace.
marketplacepulse.com
Tips and Tricks
Digital Shelf Analytics: How Enterprise Brands Win on Amazon
The world of ecommerce is growing more competitive than ever, and Amazon is at the forefront. With millions of products available to consumers and thousands of brands competing for visibility, enterprise brands face increasing challenges in maintaining their market position. To stay ahead, enterprise brands must track, analyze, and optimize their product performance in real-time. This is where digital shelf analytics comes into play.
junglescout.com
Podcasts
Strategies from 10 E-Commerce Pros!
Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company’s e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success.
helium10.com